American Eagle are Full of Beans
Providing staffing design and printed collateral to complete the look on a major brands large experiential campaign
The Mask team asked us to design build and organise the touring of a bespoke coffee van as a brand awareness piece for American Eagle Outfitters.
Along with organising the staffing we also created the artwork for printed collateral such as leaflets, vouchers and scratch cards to be given out to the general public.
The caffeine fix was inspired by the brand’s new jeans, which are made with their classic high-performance stretch denim and 2.25 grams of recycled coffee grounds per jean.
It involved working closely alongside the client to ensure their brand guidelines were adhered to whilst bringing something fresh and new to their outlook