Argos Christmas in July

Argos was looking to showcase their Christmas collections with a dramatic launch to present to journalists from across broadcast and print. Working on a Northern Lights winter theme the FullCircle team provided the theming, build, production, dressing and displaying of all the products including building some Lego pieces. The piece de resistance was a life-sized polar bear who caught the media by surprise as it wandered the wintry scenes.
Sets included an igloo, which housed a children’s room set, mannequins dressed in Cherokee clothing and a set which saw jewellery displayed on an iceberg. Having journeyed through the ‘Artic’ guests were transported to Base Camp to collect supplies for the journey ahead while more product displays showed living situations, with beds, tables and seating areas before being led to Santa’s den.

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