The Art of Argos
Christmas in July- getting down to some jingle bell rock with the sun shining outside
Working with Mask, the FullCircle design team were tasked with showcasing the cream of Argos’ famous red catalogue, conveying key Christmas lines to the media. The brief was to reflect ‘The Art of Argos’ a mantle that the design team took up and stuck to through all stages of the design process.
With the venue chosen as Victoria house in Holborn, it was decided to carry on the clean crisp cool lines of the venue throughout the set and display units that were purpose designed and built by our in house team. The shelves and plinths teamed with some of the most covetable toys, games, electricals and products for the upcoming autumn and winter season, personally selected by the design team and all arranged and placed strategically for maximum aesthetic value and product exposure. Hero pieces and capsule collections matched with classic products to reflect the vast offering of the retail behemoth
Key areas included ‘the art of play’ solely dedicated to children’s gifts, ‘the art of invention’ to showcase technology and ‘the art of living’ a homage to homeware.