Bare Minerals Brand Refresh

Conferences for internal and external clients and stakeholders of the international beauty and cosmetics brand

BareMinerals US held an internal company conference to launch their brand refresh at The Mermaid, London. They wanted to convey the brand message: #cleanbeauty #powerofgood – FULL OF WHAT’S GOOD, FREE OF WHAT’S FAKE.
The space was transformed into a park theme to reflect this; using lots of fresh floristry and greenery, a branded flower cart, wooden picnic benches, fake grass, branded skipping ropes and other various white park props including park benches, vintage bikes market carts, wicker hampers and soft furnishings. There was also a living wall photo backdrop and a digital graffiti wall which was used to generate personalised artwork onto t-shirts and tote bags.

The UK team’s ‘repeat event’ took place the following month at Mortimer House. External and internal guests were invited, including top beauty retailers and social media influencers. This was a 2 day event with presentations, workshops, makeup demos and a drinks reception.

Design Features included:

Branded water infusion cart.
Floristry embellished bike
Living Wall Photo Backdrop
Market cart filled with fresh flowers
2m bay ball trees and green foliage.
Furniture for makeup demonstrations and product display.

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