Elizabeth Arden Perfume Launch
A Joint Multi Event Activation Working Alongside Our Friends at MASK Events
The design team took a brief from our event partners MASK EVENTS for a fragrance launch taking place across four cities to promote premier brands from the iconic Elizabeth Arden.
The events were internal training for the EA sales team and took in visits in Nottingham, Manchester, Birmingham and London to drum up excitement and impart knowledge for brand new fragrances from Music superstar, ‘Sean Mendes’, designer, ‘John Varvatos’ and mega-brand ‘Juicy Couture’
The Design Team specced and curated four separate sections to form an interactive showcase so that sales teams could get into the message and the character of the fragrances. Sean Mendes’ fragrance featured 3 separate areas to demonstrate the cornerstones of his fragrance.
STYLE featuring a large display with multiple vinyl copies of his new album
ROOTS including a mockup of his bedroom complete with The Canadian flag.
ARTISTRY with record players and authentic marshall AMP
There was also a section featuring Britney’s trademark glitterballs, pink chair and glittered accents