The Great British Apple Store at Covent Garden
Representing the Best of British Produce with Apple Bars, Curtains, and Carving
The FullCircle design team were delighted to work on this interactive showcase along with our partners at MASK events at the iconic Covent Garden in the heart of London’s West End
The whole event was centered around showing off the Great British Apple with the focus on homegrown domestic produce. An invite-only VIP industry evening session preceded a general opening to the public all to publicise the fantastic work and produce of British farmers.
Draws included a bespoke made ‘apple variety bar’ with 12 varieties where visitors could pick and sample their favourites whilst innovative window displays made from apple curtains caught many a visitors eye.
A bespoke living wall and apple carving station provided ample Instagram opportunity for guests and made for some excellent publicity for the Great British Apple Society.