Orangina Shake La Vie

An experiential campaign for a classic drinks brand in London's Piccadilly square

Lucozade Ribena Suntory (LRS) subsidiary brand Orangina hosted a party at Jewel Bar in London’s Soho to celebrate ‘Shake la Vie’, a nationwide bar promotion designed to help boost their sales. Around 200 guests, including on-trade customers, trade and journalists, were invited to sample a range of specially-created Orangina cocktails and mocktails.

For brand agency WAA, Fullcircle designed and themed three separate rooms at Jewel Bar, Piccadilly Circus, to create three unique experiences. These included a musical treat complete with live pianist Tokio Myers, a snug area with chillout furniture and a tasting room. To add to the experience, a range of live performances including contortionist displays and, FullCircle Exclusive act, Beats Boutique sets kept entertained.

Roxana Parvizi, senior brand manager for Orangina, said: “The evening was a celebration of Orangina, highlighting our philosophy that ‘life is better shaken“. Fullcircle are proud to be able to offer a range of out-of-the-ordinary entertainment which guarantees to leave a lasting impression long after the event is over!

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