Smeg’s Retro Adventure

Smeg Brand Activation at Eroica Festival

At FullCircle, we take pride in bringing a brand’s vision to life, so we were so excited to brainstorm with a client who has a brand identity as strong as Italian home appliance manufacturer, Smeg.

With Eroica being a festival which originated in Italy, and Smeg being an Italian brand, the client wanted to create an activation which would celebrate the brands iconic retro style whilst showcasing its range of home appliance products.

FullCircle took a vintage caravan and created the ‘Smeg Retro Adventure’ pop-up; a fully branded caravan kitted out with all the brand’s modern appliances and a photobooth to encourage audience engagement and create valuable social media content for the brand.

Every detail was considered as visitors entered the caravan via a Smeg orange fridge door and were wowed by the caravan’s interior. Complete with their latest built-in range including a gas hob, oven, combi microwave and warming drawer, all in cream.

Smeg welcomed thousands of visitors over the three day festival, providing festival goers with delicious food samples which were cooked onsite, plus the opportunity of striking a pose in the photobooth where guests could collect their photos as a souvenir of the day from the nifty postbox printer installed just outside the caravan.

The ‘retro adventure’ caravan will be touring the UK at various festivals and events, so keep your eyes peeled!

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